October 2007 - june 2010

reporte indigo

As a digital and print news organization in northern Mexico, Reporte Indigo was at the forefront of news as digital content in the country.

It’s well developed products along with top-notch storytelling set it apart from the competition.

Creative Environment

During this phase of my work with Reporte Indigo, most of my workflow consisted in translating the visual aesthetic developed by the design team into an interactive and animated product.

I worked with a multidisciplinary team in a startup environment that valued creativity, problem solving and quick response.

Strategies

Documentation and deployment of formats, processes and guides for best practices tailored to our workflow in order to optimize product development.

Script development for Adobe Illustrator, Photoshop and Flash that resulted in improved editing, better time management and a more efficient operation.

Suggesting and implementing a team server where we could store and share our tools, scripts, reusable content and documented strategies.

Solutions

 

This created an environment of support and cooperation within our department that helped us innovate and improve our methods constantly.

I reinforced communication channels between editors, the art department, developers and our own team in order to optimize our processes, develop better products and boost engagement within departments that resulted in more engaging products and a decrease in common mistakes and rework.